At A Glance
With Ashley’s press management, the first “no Photoshop Fashion Magazine,” Verily, went viral and increased its web traffic by 900%. Here’s the impact of Ashley’s specialized work:
Ashley landed over 180 media features in 8 months on outlets including HuffPost Live, Dove, Queen Latifah Show, New York Post, CBS,Huffington Post, Upworthy, National Review Online, Fox Business, The Daily Caller, Entrepreneur Magazine, The Telegraph, Townhall, LeanIn and more.
Increasing Web traffic:
Press coverage increased regular web traffic by more than 900% (from 30,000 unique monthly visitors to 280,000). The magazine has grown to currently see 1 million views per month.
Impacting other brands:
After Ashley pitched the story, “Verily’s No Photoshop Policy Proves it Can Be Done,” to Arianna Huffington’s Chief of Staff, the viral article with over 37,000 likes and 460 comments, rippled to international audiences, affecting global brands - such as American Eagle’s - Photoshop practices.
Social Media Growth:
With strategic social media campaigns, Ashley grew the digital footprint of social media channels by 400 to 1,200% in eight months with zero paid acquisition.
Nearly 700% on Facebook from 3,500 to 25,000 followers
400% on Twitter from 900 to 6,600 followers
1200% on Instagram from 450 to 5,700 followers
Her strategic Facebook campaigns grew Verily’s reach from 30,000 - 200,000 in one week.
She coordinated and participated in online Twitter parties that reached between 200,000 and 7 million featuring brands “More Love Letters,” “She's The First,” “United Way” and other empowering brands.
Erica Dhawan: Media Darling Package
The Appleseed team worked with Erica Dhawan during the launch and publication of her groundbreaking book, “Get Big Things Done: The Power of Connectional Intelligence.”
Here’s the impact during our collaboration:
#1 Bestseller by CEO Read
#1 on What Corporate America is Reading
#23 on Amazon
Powerful launch party in New York City with Levo League and Deloitte that was called their “biggest event of all time” and was requested again in San Francisco.
Training on live-tweeting during her speaking engagements with IBM, Social Media Week, and SXSW and a twitter chat with millennials influencer, Chelsea Krost, which reached almost 1 million people.
Assisted with the speaker training for Erica Dhawan's inaugural TEDxBeaconStreet presentation.
Talking point, branding, pitching and press meetings with Business Insider, an interview for the Fast Company feature, and a 15 minute TV segment on Huffington Post Live.
S.H.E. Summit: Media Darling Package
Appleseed worked quickly, strategically, and tirelessly to promote the global women’s empowerment event, SHE Summit founded by Claudia Chan, CEO of S.H.E. Global Media.
Our impact included:
60 media features in 5 weeks, including features in The New York Times, The Wall Street Journal’s MarketWatch, FOX Business, Huffington Post Live, Forbes, The Examiner, Vanity Fair, and Refinery29
Subsequent feature follow-ups in outlets such as Mashable, Forbes, NBC, and Fast Company, where Claudia Chan was referenced as “the Richard Branson of women’s empowerment.”
Total of 76 features reaching an online audience of 2.87 billion
Trended the hashtag #SHESummit as #1 in Washington, DC and #4 in New York, reaching over 300 million social media timelines in 2 weeks in over 100 countries.
93 marketing partners, including UN Women, SELF Magazine, Maria Shriver, DoNYC, Huffington Post, and others.
Due to the press exposure surrounding the third annual SHE Summit, Claudia Chan was invited to be the 2015 International Spokeswoman for Gillette Venus and embark on a 10 day speaking tour to Korean diplomats about women’s empowerment.
Aideux Bridal: Media Darling Package
Appleseed managed the launch of the brand new bridal brand, Aideux Bridal.
Our impact included:
Media Pitches: 6 features reaching 23M online readership, including Glamour Magazine Weddings, The Knot, Inside Weddings, Verily Magazine, Wanderable, and more
VIP Media Showcase at New York Bridal Fashion Week: VIP Press presentation drew 150 attendees, including outlets like New York Mag, Brides, Kleinfeld, Inside Weddings, Love, Inc, The Knot
Social Media Plan: 1.13 thousand social shares
Communication Strategy: 51.8 thousand estimated coverage views
Media Training: giving the Aideux co-founders confidence to tell their story with grace
ImageThink:Media Darling Package
Appleseed worked with the co-founders of ImageThink, Heather Willems and Nora Herting, during the launch of their inaugural book, Draw Your Big Idea.
Our impact included:
25 features including in MSNBC Your Business, Inc, Brit+Co, HIRED, and 10 minute video for Entrepreneur Magazine to audience of over 3M
194M reach in online readership
Writing partnership with American Express OPEN Forum, 2 articles published
1.79K social shares
14% newsletter growth
12 speaking appearances, including The Atlantic Live to 450 global leaders, Massachusetts Conference for Women (#1 Women’s Conference in the Country) to an audience of over 12,000, PR Week, and Columbia University.
6 ghost written articles
Professional Media training
Speaking training with Celebrity Trainer