Here’s why most pitch emails never get opened, and even fewer get read word-by-word
(plus how to make sure your story gets heard)
YOU NEVER ACTUALLY HIT “SEND”
You’ve got 101 excuses for not sending that pitch email. You’re not sure what to say, who to send it too, or if your story is compelling enough.
Once you figure out your angle and where your audience is, you’ll be firing off pitch emails 4-5 times a week without breaking a sweat.
YOU DON’T KNOW WHO TO PITCH
99.9% of pitches land in the wrong inbox. It’s so discouraging to work hard on a pitch only to hear crickets. But when you get clear on who’s looking for a story like yours, and you know where to find up-to-date contact information, you’re 100x more likely to get from “pitched” to “published.”
YOU MAKE IT TOO HARD TO SAY “YES”
Successful pitches make it easy-as-a-can-of-spaghetti for a journalist to say “hell, yes!” They’re carefully outlined with 3-5 story angles and possible headlines. They’re so well constructed that it would be more work for an editor NOT to publish.
YOUR HEADLINE IS A ROTTEN EGG
Your email subject line is the #1 thing that gets you noticed. No stunning opener = no opening at all. Top contributors to Forbes and Inc get thousands of pitches a day. Unless your subject line stands out like a pink Cadillac at a football game, you aren’t getting past the 30-yard line.
If you want to get off the struggle bus,
you must get the attention of the media
Landed two Fortune 500 speaking gigs last week. Excited. Honored. I have a new series for Thrive Global called “Now is Your New Next”... Watch for details on my column launch! Hot stuff!