Master the Media

is the only media training on the market that...

 

TEACHES HOW TO GET ON NATIONAL PLATFORMS FIRST

… instead of pitching the smaller outlets first.

Most PR training teaches the BOTTOM-UP approach. A little guest blog here. A startup podcast there. Master The Media takes a TOP-DOWN approach, and teaches you how to approach national platforms right away.

 

PUTS ACTUAL MEDIA OPPORTUNITIES IN FRONT OF YOU

Ever feel like some people have all the right connections? As a Forbes contributor and connected PR pro, opportunities come across my desk almost every day—apply for a TED talk, contribute to a magazine, get featured on a national platform. I pass many of those on to my students.

 

TEACHES THE 13 STORY ARCHETYPES

If you feel tongue-tied and don’t know what to say, this will save you! Just apply one of these archetypes and you’ve got a story. This helps avoid one of the most common PR pitfalls even the pros fall into: sending boring “announcement-style” pitches that go straight into the spam filter.

 

PROVIDES A COMPREHENSIVE TRAINING, FROM SPEAKING TO LANDING A COLUMN TO THE EXACT WORDS TO SAY IN AN INTERVIEW

You get it all in one program. Because landing one big article in Glamour Magazine is only the beginning. Next you’ll be preparing a TED Talk and negotiating your terms for a regular contribution to Forbes.